Writing a blog isn’t as scary as you think – everyone can do it. A blog is like a conversation with a friend where you impart knowledge and share ideas as well as thoughts. A well-written blog will drive traffic to your website and hopefully people will stay long enough to buy the product or service that you are selling or they will tell their friends about your blog especially if they feel they can learn something from it.
Some blogs can be very boring because they just concentrate on one product or service and how to sell it and those tend not to keep your attention and you feel less inclined to linger. Ideally, you need to add pictures to break up the page a little and make it more interesting. Talking about other things too such as associated products or services, for example, if you are a wedding photographer try talking about venues, stationery, the latest trends and maybe include tips on how to choose a photographer. People love free things so tips are a great way of imparting knowledge and keeping people interested.
You may be wondering how you can drive traffic to your website via a blog and again this is not as difficult as you may think. Some of the best websites have a blog incorporated into them and this is easily done by using WordPress because your site can then be themed to your business brand. Each time you update your blog tweet about it and include a link to your blog that way people will go and read it, you can also use RSS feeds on your blog too so that when people subscribe to your blog they receive notification that you have posted something new. Adding tags to your blog will also help because people tend to search the internet for snippets of information and by using words that appear in your blog as tags then these make your blog more searchable. Remember too that if you comment on another person’s blog then add a link back to your own blog so that they can then follow you.
Top Tips for your Blog
1) Make the blog interesting by adding photographs to break up the text
2) Add RSS Feeds and Share buttons so that you can ping out to other search engines and your subscribers
3) Add tags as these will help your SEO and make your blog more searchable.
4) Ask questions of your readers – this will make them think and they will come back for more.
5) Share your knowledge to demonstrate that you are an expert in your field.
6) Be conversational
7) Add links to other webpages that you may own
Allow comments – that way you can build up a regular readership
9) Offer to write a guest blog for someone and return the favour by letting someone write for you, that way you get some blogging experience whilst at the same time putting a different perspective on things and offering your own readers something a little different.
10) Try and blog regularly.
Now it’s your turn..it really is that easy.
